Senior UX/UI designer at IronPlanet

At IronPlanet, I created several pages including seller store, marketplace, item pages for google product ad, auction page, etc. These pages are not only user friendly but they are also responsive across different platforms.

One of my most significant contribution was to transform the view of product page. The old view was unorganized on desktop and especially on mobile. Also, the user experience was not great. I had to start from scratch. After doing some research, I redesigned the product page. The page is now very unique and provides a better user experience on desktop as well as mobile. This change increased IronPlanet’s revenue about 8%.

After doing some research on best practice of this industry, I came up with a new idea, and I created sketches and wireframes

Old Desktop View Vs. New Desktop View

Old Mobile View Vs. New Mobile View